Crumbl Cookies to make a return to Keene

Crumbl Cookies has announced the scheduling of two more events in the area.

Crumbl Cookies, which quickly sold out during a recent pop-up in downtown Keene, has announced the scheduling of two more events in the area. The next pop-up is set to take place on Friday at Railroad Square from 2 to 6 p.m., or until supplies last, as revealed on social media. A subsequent event is confirmed for April 10.

James Maguire, who operates Crumbl franchise locations in Concord, Nashua, Salem, and West Lebanon, indicated that they plan to bring approximately 2,150 cookies for Friday’s event, which is more than double what was provided last week. These events are organized in partnership with his franchise operations throughout southern New Hampshire.

The previous week, the cookies disappeared within about 45 minutes. Maguire expressed concern about this, noting that the upcoming pop-ups aim to ensure that more customers have the opportunity to enjoy the cookies.

Last Friday, a long queue formed, stretching around the block for those eager to get their hands on the treats. This excitement, paired with an article from The Sentinel that featured the pop-up and documented the turnout, spurred mixed reactions online. Some comments on social media urged support for local Keene bakeries instead of a larger corporate entity. 

Maguire emphasized his local roots during a phone call, asserting that there is a meaningful difference between franchised stores and larger corporate businesses. He highlighted the local ties of his operations in New Hampshire.

This Friday, customers can expect to find a selection of treats, including the Dubai Brownie, Milk Chocolate Chip cookies, Cake Batter Cookie Thins, and a four-pack that features Chilled Vanilla Sugar, Spring M&M flavors, Cookies and Cream, and Cadbury Egg Brownie.